Our Privacy Policy was last updated on November 4, 2026. Our Privacy Policy covers any information that is collected about you and your activities while visiting our website, how that information is stored, and shared. Our Privacy Policy also covers the relationships we have with third parties and how your information may be shared with them.
What type of information do we collect?
When you visit our website, we collect any information that you give us. For example, if you fill out the contact form, that information will be stored on our website and sent to the appropriate contact at our company. We may also collect information through web beacons, cookies, and other analytics that shows us how you came to view our website and whether or not it was through an advertisement. Additionally, if you share one of our web pages or blogs through your social media account, we will collect information on that activity. We may also obtain information from publicly available sources on your browsing activity and interests.
We may collect information on the device you are using to visit our website along with your geographic location in order to improve your user experience. From time to time, we or our partners may send a cookie or anonymous identifier to your device.
When the law requires it, we obtain a consent before collecting and storing user information.
Cookies, analytics and advertising
When you visit our website, we use cookies and similar tools to understand how people find and use it, and to measure our advertising. A cookie is a small file stored in your browser.
Analytics. We use Google Analytics and Google Tag Manager to count visits and see which pages are viewed. Google Tag Manager is the tool that loads our analytics and advertising tags. They also record when someone taps a phone number, taps a Book button or sends a form, so we can see which parts of the website are helpful. We do not put your name, phone number, email or health information in these tools. They also collect information about the device you use, such as its operating system, browser and device type, and your general location.
Advertising. If you reach our website from one of our Google ads, we measure that visit, and the actions that follow, such as a call, a booking click or a form, as Google Ads conversions, so we can see how the ads are doing. This advertising measurement runs on the pages our Google ads lead to, not on our treatment pages.
Security. Our website host may set a cookie that helps protect the site from automated traffic. It is needed to keep the site running safely and is not used for advertising.
How you found us. To understand which listings and ads bring people to our website, we keep a cookie on your browser for up to 30 days. It belongs to our own website. It stores two sets of details, one for your first visit and one for your most recent visit. For your first visit it records only the source (such as Yelp or Google), the medium and the campaign name in the link. For your most recent visit it also records a content label from the link, a code for the page where your most recent visit landed, the website that sent you, and whether you arrived by a tagged link. For visits from our Google ads, it also records the ad campaign, the ad group and the keyword match type. It never stores the click codes that Google adds to ad links. The cookie holds no name, phone number, email or health information. We use it to pass the source of your visit to our online booking system and to the message our office receives, and to decide which phone number is shown. The same details are copied into hidden fields on our website forms so they reach the office.
Phone numbers and calls. To see which ads and listings lead to calls, some visitors see a different phone number depending on how they found us, for example the number shown in our Google ads. Calls to these numbers are logged by our phone system, which keeps the date, time and length of each call. Calls may be recorded, and callers are told at the start of the call.
Online booking and summaries. When you book online, you use our booking system, NexHealth, in a new tab. As described under Booking, we add the source of your visit to its address unless you have declined. We use dashboards that show counts of visits, calls and bookings to understand what works.
Booking. When you tap a Book button, the online booking system opens in a new tab. We add the source, medium, campaign and content label of your visit to its address, so the office can see how you found us. We send nothing else from the cookie. If you have declined, we add none of this to the address, so the booking system receives no source from us.
Your cookie choices. When you visit, a banner at the bottom of the page asks you to select Accept or Decline. Our analytics and advertising tools are active unless you select Decline.
To change your choice at any time:
- Scroll to the bottom of any page.
- Select “Your Privacy Choices”. The choice panel opens.
- Select Accept or Decline. Your new choice applies from then on.
What each choice does:
- Accept: the analytics and advertising tools stay on.
- Decline: the tools stop running and we delete our own source cookie. The links to our online booking system then carry no information about how you found us, and the booking form still works. Cookies that Google set before you declined, such as those used for analytics, may stay in your browser, but our tools no longer read them.
We remember your choice for about a year, and then we ask again. The choice applies to the browser and device you used, so you will need to make it again on another device or browser. If you clear your browser’s cookies and site data, the banner appears again.
Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a Decline automatically. You do not need to select anything.
You can also block or delete cookies in your browser settings, including cookies that Google set earlier.
Partners that collect information
By visiting our website, your information may also be gathered by Google since we use Google Analytics to provide us with information about our website and the visitors to it. If you reached our site through a different search engine, information might be gathered by them, as well. This information is for analytical purposes and collected automatically when visiting our site. The information is not manually transferred and if you want more information on Google's Privacy Policy, you can click here.
How the information is used
By understanding how a viewer came to visit our website and what they did there, we can improve the overall user experience of our visitors. By collecting data, we can conduct research and identify ways that we can improve. We may use it to make changes to our website in order to make it more user-friendly or to improve the content on our site.
If you filled out a contact form, your information would be used so that our team can reach out to you via email or a phone call. Additionally, if you sign up to be on our email list, your information will be used so that we can send communication to you. We may also use your information to provide you with promotional offers or incentives to use our products and services.
With whom we share the information
When we collect information about you, it is generally used for our purposes internally. We may share information with Google for the purposes described above. We may also share your information with companies that provide services and support to us, as it pertains to them fulfilling their duties. If you comment on our blog posts or engage with us on social media, your profile information will be shared along with any comments that you post, which is typically viewable by the general public.
We do not share any personal or sensitive information without your consent. However, there may be instances where we are required to share your information by law and if so, will comply as necessary.
Protecting your information
We have taken steps to protect your information by restricting the access to your information to only select employees that would need it in order to perform their job duties. We also review our collection and storage policies on a regular basis to determine if they need to be improved.
Your options
You can also change your cookie choice at any time with the link in the footer. If you do not want us to contact you or if you do not want to receive our newsletters anymore, you can unsubscribe using the link at the bottom of our emails. If you do not want information collected about you and used throughout the web, from our website and others, you can opt-out by clicking the following links and going through the process.
Consumer Opt-Out
Online Behavioral Advertising Opt-Out
If you want, you can also change the settings on your browser to block all cookies. However, if you do that some of the opt-out services may no longer work.
Changes
If we update our Privacy Policy, it will be reflected here, on our website with a new effective date at the top of the page.
Website
We make every effort to ensure the accuracy, quality, ease of use, and technology of our website. Please do not hesitate to contact us with any creative suggestions or technical issues you might encounter. A list of pages included in this site is available here on our sitemap.
Information in your patient records is handled under our Notice of Privacy Practices, which is available at our office. This policy is about our website.
How to reach us
If you have questions about our Privacy Policy or how we collect, store, and share data, you can email us using the form on our contact page or call (858) 748-2101. We will be happy to answer your questions. Oak Tree Dental is located at 12411 Poway Rd Ste 101 Poway, CA 92064.